Shepherd, Michael


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Title(s):
Chief Brand & Communications Officer
Company Name:
The Shepherd Group
Business Phone:
206-224-3550
Business Address 1:
1420 Fifth Avenue, Suite #2200
Business City:
Seattle
Business State:
WA
Business Zip:
98101

C-suite executive guiding PR, corporate communication and marketing strategy for family owned companies. Specializes in reputation management, social media, and content marketing. 
Unique value proposition: The ability to build compelling narratives – both direct-to-customer and through the media – that produce higher levels of trust, loyalty, and brand value.
I work with clients to identify key success metrics up front and utilize AI and analytics to track results and refine messaging throughout the life of the campaign. The end result is better ROI – and accountability

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